About

Michael Forbes is a multidisciplinary Product Designer with a BFA in Product Design from the College for Creative Studies. His work bridges physical and digital experiences—combining industrial design, graphic design, CAD modeling, and GUI development to create cohesive, human-centered products and systems.

Currently, Michael is a Product Designer and Account Executive at Image360, where he crafts branded environmental experiences that merge storytelling, space, and design. His work helps organizations translate brand identity into immersive, tangible environments through signage, digital integration, and experiential design.

With prior experience spanning healthcare, mobility, consumer goods, and emerging technology, Michael has led design initiatives at Inspire Rx, Elm Park Labs, Materialise USA, Hyundai-Kia America Technical Center, and Henry Ford Health System Innovations. At Elm Park Labs, he managed VR design projects developing immersive medical training simulations for cardiac procedures, integrating clinical insight with interactive design. At Henry Ford Health System Innovations, he specialized in CAD design and anatomical 3D printing for pre-surgical planning, advancing how clinicians visualize and prepare for complex operations.

Michael’s work integrates user research, interface design, and digital prototyping to transform complex systems into intuitive, production-ready solutions. His designs reflect a balance of aesthetic clarity and functional purpose, guided by a deep understanding of user behavior and interaction.

He holds multiple patents, has received an Edison Award, and was recognized in Crain’s Detroit Business “40 under 40.” His projects have been featured in The New York Times, NPR, and The Washington Post.