Social Media · Video Production
Promethean Action
Get-out-the-vote social reels for Promethean Action's 2026 midterm campaign, built in three days from a single audio file and cut for X, Facebook and YouTube.
At a glance
- Goal
- Drive social media views to encourage voter turnout in the 2026 midterm election.
- Platforms
- X, Facebook, YouTube and other social platforms
- Tools
- Adobe Illustrator, Riverside, Claude
- Result
- 18K views on X in the first 16 hours
The Brief
Promethean Action wanted to drive views on social media to encourage voter turnout in the 2026 midterm election. They had already recorded the voiceover. My job was to turn that audio into social media reels they could post across X, Facebook, YouTube and other platforms.
The Challenge
The brief was audio only: no footage, no images, no storyboard. Every visual had to be chosen or created to match what was being said, line by line. Every claim in the script needed a source that would hold up when viewers checked it.
Research & Ideation
I started where I start every project, with what I had: a brand, an audio file and a goal. I studied Promethean Action's website and WhiteHouse.gov so the visuals matched the client's voice and the topics in the script. Then I mapped the audio into scenes.
Design Development
I built the graphics in Adobe Illustrator, using placeholder images first to lock the timing to the voiceover. I used Claude to source the script's claims, so the on-screen stats could show where they came from. I edited the final reels in Riverside and exported them for each platform.
Outcome
Three days from audio file to finished reels. In the first 16 hours on X, the post reached 18K views, 880 reposts, 1.2K likes and 22 replies.
Performance on X
- Views
- 18K
- Reposts
- 880
- Likes
- 1.2K
- Replies
- 22
First 16 hours after posting