Print · Event Campaign
Innovation Challenge Flyers
A flyer series for Henry Ford Health System's digital health innovation challenges, designed as a format that carried from year to year.
The brief
Henry Ford Health System ran about eight digital health innovation challenges, inviting employees to pitch ideas for new tools and technology in patient care. Each challenge needed a flyer that would drive idea submissions and get people to the events.
The approach
Rather than starting from scratch each time, I designed the series as a reusable format. The layout and look carried over from year to year, so employees recognized a new challenge at a glance, while each flyer's details and visuals changed for that round.
